Fida is constantly creating demand rather than satisfying demand. From the 2016 MARS series of traction ropes, the 2017 all-round reflective chest straps to the 2018 cool running and double-bringing companions, the flying dog's creation of pet items has always been different from the “blind follow-up” of other pet products brands. Robust and long cycle. Even so, the flying dog is quite eye-catching in terms of brand tonality or market performance. The reason is that the "user is king" operation idea.

On the evening of November 20th, 2019, the Fida will hold a global brand strategy and new product launch conference at the InterContinental Shanghai International Convention and Exhibition Center.

According to Google's global search trends, from 2013 to 2019, the search volume for "Stop Dog Pulling" continued to rise every year, and "how to stop pulling on leash" ranked second in the hot list. This means that more people are concerned about dog blasting and how to explode this headache. Dogs rushing, not only easy to cause arm strain, a serious sputum directly hit the street, but also prone to dog injury.