FIDA joined more than 1,000 exhibitors at the 2025 Global Pet Expo (GPE) in Orlando, FL—one of the largest gatherings for the pet‑care industry in North America. Our booth buzzed with energy as pet professionals, trainers, and devoted dog owners stopped by to learn about the latest trends and innovations shaping the market.
FIDA’s CEO, Keith, was on the show floor all three days, personally engaging with attendees about the future of canine safety and comfort. In one lively discussion, Keith broke down emerging industry trends—such as the shift toward ergonomically designed gear, data‑driven training tools, and eco‑friendly materials. His keynote takeaway? “Today’s dog parents want products that blend science, safety, and style.”
Among the crowd favorites was our AutoBrake Leash system. Leveraging a seatbelt‑inspired mechanism, it allows dogs to explore freely while gently locking under sudden pulls. This innovation sparked questions about pressure distribution, harness compatibility, and real‑world durability—questions we were thrilled to answer on the spot. Many visitors remarked that they’d never seen a leash design quite like it.
During the expo, we heard recurring themes from trainers and retail buyers alike:
No‑pull solutions that prioritize canine welfare
Adjustable systems to fit a growing range of breeds
Integrated feedback tools, such as smartphone–connected harness sensors
These conversations underscored the importance of continuous R&D—and they validated FIDA’s commitment to patent‑backed safety features.
The response to our booth was overwhelmingly positive. Professional dog walkers and shelter volunteers praised the slip lead’s simplicity, while boutique retailers expressed interest in stocking the full FIDA Leadsafe Set. We’ve collected dozens of leads and suggestions, and we’re already planning new educational resources based on attendee questions.