Our Story

Will, the founder of FIDA (BEST-RUN TECHNOLOGY CO.,LTD), has been in the retractable leash industry for over 20 years. With a focus on product quality and innovation, the goal of FIDA has always been to provide the safest accessories for pet owners.

“I remember walking my dog in the park one day and he suddenly pulled forward. The result was a strained arm and an injured dog.”

As a result, Will consulted several animal experts and behavior specialists about how to minimize the risk of injuries when on walks. However, they were unable to provide a clear solution. Will learned that many dog owners around the world were facing the same problem.

After a year of research and development, the FIDA AutoBrake leash was created as a solution to the explosive and sudden pulling from overly excited dogs. Instead of just locking up during a sudden pull, the FIDA leash will also increase in resistance and slow down the pet. The leash has now kept thousands of owners and dogs from harm. By integrating the ABS (anti-lock braking system) technology utilized by the automobile industry, FIDA's AutoBrake leash is the safest retractable leash for you and your pets to use on walks.

Our Mission

Established in 1991, BEST-RUN TECHNOLOGY CO.,LTD is one of the largest manufacturers and suppliers of retractable leashes. With worldwide recognition throughout America, Asia and Europe, we have dedicated ourselves to the research, development and production of the safest retractable dog leashes in order to give all dog owners peace of mind when exercising with their companion. For over 20 years, we have stuck to the philosophy that exercise is the source of health for our beloved pets.